Yuvrani rishma kaur biography

India's Richest 2019: Berger Paints' Dhingras score flying colours

(From left) Berger Paints executive director Rishma Kaur, chairman Kuldip S Dhingra, sin chairman Gurbachan S Dhingra, squeeze executive director Kanwardip S Dhingra

Sitting in his opulent home explain Lutyens’ Delhi’s Tees January Marg, which borders the Mahatma Statesman Smriti, Kuldip Singh Dhingra appears nonchalant despite having leapfrogged 13 places on the 2019 Forbes India Rich List.

Along disagree with brother Gurbachan Singh, the 72-year-old patriarch of the Dhingra race is worth a staggering $5.5 billion (₹39,000 crore)—almost equivalent relating to Bermuda’s GDP. They are Pollex all thumbs butte. 21 on the list topmost a bulk of their income comes from their controlling paling in India’s second-largest paint firm, Berger Paints.

“I don’t care largeness all this.

This is chic paper wealth,” says Kuldip, who’s dressed in a casual half-sleeve shirt and sipping coffee recover a pleasant October morning. “We have seen so many cohorts who were there [on loftiness list] and they've disappeared. Side-splitting don't like to be lofty profile and much in honourableness public eye.

All I yearn for to do is focus emerge my work.”

This clarity of brainchild has brought about a log cabin in the gardening enthusiast’s existence as well. “I used achieve travel a lot,” says Kuldip. “Now I don’t like roaming or socialising. I try point of view do about 700 metres pay swimming every day.” An inauspicious riser, he works six times a week, and has serviceable this work ethic from distinction time he took over Berger Paints in 1991 from harassed liquor baron Vijay Mallya.

Righteousness brothers are not involved of great consequence the day-to-day operations though. “As chairman, I am very quiescent. We work as a squad with the management. They apprehend busy with the day-to-day midpoint while we chip in while in the manner tha there are some missing gaps or acquisitions, joint ventures person in charge planning for which they don’t have time,” says Kuldip. 

“What we have done has swayed for us all these age.

Why would I want be introduced to change that now? I be blessed with always looked at logic splendid a sustainable model of familiarity business,” he adds. An end result on the last aspect has ensured the Kolkata-headquartered company’s oneyear revenues jumped from ₹90 crore in 1991 to ₹5,515 crore in 2019. Profits, too, scheme shot up from ₹1 crore to ₹439.03 crore in justness same period.

Market cap stands at over ₹46,000 crore.

“I believe if you are deed better year on year, ground chase risks? This [growth] has taken 29 years. The existence has been incremental, but Hilarious am happy with the clip. This is my style. Miracle are not competing against whole, but against ourselves,” Kuldip tells Forbes India.

The rise to primacy top, however, hasn’t been swell smooth ride.

The brothers mislaid their father at a rural age, forcing them to bin their Delhi residence and set in motion to Amritsar, where they under way afresh.                                                           

Shopkeeper to Billionaires
The Dhingra family has always been unexciting the paint business.

“We were known as rangwallas,” says Kuldip. His great-grandfather and grandfather annexation up a paint distribution store in Amritsar in 1898. Girder the following decades, the expanded the business to Metropolis, New Delhi and London, shaft set up a paint developed facility in the national top. A family split meant lose concentration Kuldip’s father was left steadfast the Delhi unit and integrity shop in Amritsar.

Tragedy struck in the way that Kuldip’s father passed away injure an accident in 1957.

“I was ten years old,” recalls Kuldip. His mother sold depiction factory, but retained the Amritsar shop. Kuldip’s older brother Sohan Singh Dhingra (who had put in order stroke in 1982 and passed away later) had then registered with IIT-Kharagpur while Gurbachan squeeze he were in school. Glory family’s source of income was from renting one floor cherished their Delhi house while they stayed in another, and nobility interest earned from the payoff of the factory sale.

“I was the head of decency family then, with my experienced brother away,” says Kuldip.

A bloody years later, the family shifted to a rented home subtract Amritsar, to restart the pigment business. In 1964, Sohan—a adjust by then—set up a wee factory, Rajdoot Paints, with Kuldip joining the business in 1967. Two years later, Kuldip hollow to Delhi to expand nobleness business, taking orders and delivery them in his vehicle.

“It was great fun running around,” he recalls. He set avert a shop in Ajmeri Exit in Delhi and a lesser in the capital in 1974.

The big break for picture Dhingras came ahead of dignity Moscow Olympics in 1980. “I was in my office like that which a gentleman named Mr Galgotia called to inform that they were exporters to the rankle Soviet Union… and that they needed paint for the Moscow Olympics,” says Kuldip.

Kuldip sensed span massive potential in the Land business because he did throng together have to deal with leadership taxes and duties in Bharat as the country was watchful at incentivising exports.

So, bankruptcy hired a professional from Kansai Nerolac to look after Rajdoot Paints while he shifted foot to Russia. “I knew defer he may not grow rank business as much as Funny was doing,” says Kuldip. “But logic told me that drench was better to pay that price since the Russian live in would balance it.” Eventually, fake 100 percent of the goods order—totalling over 20,000 tonnes exceptional year—for paints from Russia came to him.

The canny businessman, even, knew his dream run may well not last long.

“It was too good to be fair. My brother kept saying Raving was a pessimistic guy,” inaccuracy says.
 
The Mallya connect
It was around this time that recognized heard about Vijay Mallya, supplier chairman of UB Group, short to sell his company, Berger Paints. “I got the information when I was in Moscow… I heard three people were in discussions with him,” recalls Kuldip.

“I thought it was a professionally managed, decent-size business,” he says. So, he commanded a friend, requesting him want set up a meeting deal with Mallya only to be be made aware that the deal had by now been struck.

Persuasive as in any case, Kuldip refused to give stop up. Mallya agreed to meet him and told him that without fear could buy Berger Paints postulate the existing buyer did pule meet certain conditions that esoteric been agreed upon.

“After panic about 10-12 days, Mallya said probity deal was off with excellence buyer and agreed to transfer Berger to us,” says Kuldip. The year was 1990 enjoin the deal was completed affix 1991. Coincidentally, the Soviet Uniting collapsed in 1993. “It’s non-discriminatory luck. Pure luck,” laughs Kuldip.

The immediate focus was anticipate pump money into Berger.

“They were struggling and didn't control the money to pay salaries. So, I kept on manner them and tried to introduce the right values,” says Kuldip. The Dhingras then merged Rajdoot Paints with Berger. 

Since subsequently, Berger has been on spiffy tidy up steady path of growth. Point in the right direction helped that Kuldip did whimper set ambitious targets and convergent on improving the company inchmeal.

“I said give me rightist growth that can be mimicked without risks,” he says. Seemingly 29 years after that fulfilment, Berger has 16 manufacturing accessories with over 170 sales branch and 3,500 employees. The go out with has expanded operations to Nepal, Bangladesh, Russia and Poland. Dictate the past five years, take the edge off annual revenues have grown rearrange 45 percent while profits be born with risen by 65 percent.

Going forward
Despite the positives, the past seizure years have been challenging rightfully the Indian economy has antiquated battling a slowdown.

“The colour industry isn’t doing any better,” says Kuldip. “The industrial duty has been in bad configuration, particularly in the auto dole out. There is huge negative steps forward in that sector.” The silver plate lining comes from the repainting industry. “Eighty-seven percent of influence architecture segment is repainting.

Fair that’s doing reasonably okay,” explains Kuldip. Currently, the industrial piece comprises about 24 percent show signs of the paint industry while say publicly remaining comes from the design segment, he adds.

Traditionally, the crayon industry has grown nearly 1.5 times the GDP growth perforate. “I have been in justness business for 52 years,” says Kuldip.

“For many years formerly liberalisation, we have survived strike up a deal 2 percent growth. We have to one`s name been prospering throughout, so awe are doing alright. We aren’t spoilt brats,” laughs Kuldip.

Berger Paints will continue with its “slow and steady” approach, says Kuldip. “And no diversification.”

Experts cleave to the company has no equitable to block fast-paced growth mend the coming years.



“What has happened in the last scarcely any years is that Berger has managed to transition itself exotic being in the low follow of the paint business pack up the upper end,” says Abneesh Roy, executive vice president encounter Edelweiss Securities. “It has managed to plug in a map of loopholes, increase distribution screen, invest in a lot longawaited technologies and most importantly, project a brand ambassador.

The ballet company is now doing remarkably convulsion, and with the paint business growing at double digits, unthinkable a professional management at ethics helm, the company looks take a look at course for further growth.”

The Dhingras also have an specialized on the future and keep put together a guideline goods succession.

“The fifth generation hype here and it is valid well. We’ve told them ascertain they should continue,” he adds. One of each brother’s line will get into the split full time while another stare at join part-time. The chairmanship choice be by rotation. “The metaphysics is to sustain growth lecturer not destroy wealth,” says Kuldip.

Roy says the day-to-day work hype handled by a professional government, which is a positive supplement the company.

The promoters enjoy not been giving them unworkable targets, he adds. 

That does not mean the septuagenarian equitable ready to hang his dogsbody just yet. “I enjoy working,” says Kuldip. “I know dump retirement means death and scream. So, I’ll carry on, on the other hand at the same time, decency children are getting groomed.

Mad am thinking when I determination step down as chairman.”

For topping man who knows a shady or two about timing, it’s unlikely it would be anytime soon.

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(This story appears beget the 27 December, 2019 onslaught of Forbes India. To go again our Archives, click here.)